Project: Hulu HAHA Awards Show
In 2020, I helped build a motion system for Hulu’s inaugural HAHA Awards, celebrating the platform’s massive animated comedy slate. The core challenge was maintaining rigid Hulu brand equity while infusing the kinetic, playful energy of animation. I worked within a flexible framework utilizing custom illustrated glyphs and modular UI components, scaling the identity seamlessly across a high-volume rollout, including paid media press assets, broadcast-ready nominee packages, and high-impact social campaigns tailored for animation fans.